THE LIST GROWS, THE BUSINESS DOESN'T
A full stack of business cards is not a market opportunity.
A trade fair brings in twenty or thirty serious contacts from Riyadh, Dubai and Doha. The team returns to the work that was waiting for it: orders, production, existing customers. The contacts from the fair wait their turn, not because they aren't worth the attention, but because no one has the time to follow up on them. By the time you get to them, the opportunity is already with someone faster. Sometimes you do get there in time, send everything they ask for, and still nothing.


